Email Marketing or Internet Marketing Services
EMAIL or INTERNET MARKETING:
EMAIL NEWSLETTERS (EZINES)
WILL GROW YOUR BUSINESS!
Part of any approach to Web marketing is retention: getting
visitors to return to your site or staying in touch with them through
permission-based email marketing.
Email marketing is probably one of the most cost-effective tools available
to the small business owner. Whether you want to stay in front of prospects
who are in "research" mode or upselling current customers,
an email newsletter can help.
I can help you develop an effective email marketing
strategy to increase your subscriber base, publish your own emails, and
drive more customers back to your site or online store.
I will setup, configure and design email templates
and publish your email newsletters. I will also
maintain the permission-based email database and provide customized end
of month reports so you know who is opening your email newsletter, who
is clicking on what hyperlink, and who is taking action.
If you are ready to increase
repeat visits to you site and improve communications with clients
through an email marketing campaign. I
encourage you to Email
or Contact
me Today!
A WEB SITE IS NOT ENOUGH...YOU NEED A WEB STRATEGY
The age of "build it and they will come" is over.
Your Web site is not enough.
Whether you call it IEmail marketing, Internet marketing, Web
marketing or online marketing, the goal is the same: drive
qualified traffic to your Web site and convert that traffic into customers
and clients.
My marketing approach is to
help you drive more visitors to your
site and turn those visits into business.
Are you ready to drive more traffic
to my Web site. How
do we start?
Email Marketing FAQs
How do I get more people to subscribe to my email newsletter?
Email newsletters and other email marketing can provide amazing
return on investment (ROI)...assuming you can get people to subscribe
in the first place.
Since no one needs yet another email newsletter, it's best
to offer something in exchange for subscribing. It might be an article
your audience is interested in, discounts in your online store, or
the opportunity to win a giveaway.
To figure out the "email bait" that will
work the best for you, and get your email marketing campaign off
and running,
Contact
me today!
How do I send out my email newsletters?
I use an Email Service Provider (ESP)
rather than using a program like Outlook for your email marketing.
ESPs handle the logistics of an email marketing campaign for you:
subscribes, unsubscribes, delivery and more. They also provide great
reports on open rates, click throughs and other metrics.
For more help, Contact
me today!
How do I make money with email marketing?
If you're selling a service, or have a more complex sale, your prospect
may need time to reach a decision. An email newsletter keeps you
in front of them, delivering quality information that helps differentiate
your business.
If you've got an online store your email blasts could include photos
of new products and "buy now" links leading back to your
store.
For more ideas on how to make email marketing work
for you, Contact
me today!
Email Marketing
Email marketing is a form of direct
marketing which uses electronic
mail as a means of communicating commercial or fundraising messages
to an audience. In its broadest sense, every email sent to a potential
or current customer could be considered email marketing. However, the
term is usually used to refer to:
- Sending emails with the purpose of enhancing the relationship of
a merchant with its current or old customers and to encourage customer
loyalty and repeat business.
- Sending emails with the purpose of acquiring new customers or convincing
old customers to buy something immediately.
- Adding advertisements in emails sent by other companies to their
customers.
- Emails that are being sent on the Internet.
Researchers estimate that US firms alone spent $400 million on email
marketing in 2006.
Advantages
Email marketing (on the Internet) is popular with companies because:
- The advantage of a mailing list is clearly the ability to distribute
information to a wide range of specific, potential customers at a relatively
low cost.
- Compared to other media investments such as direct mail or printed
newsletters, it is less expensive.
- An exact Return
on investment can be tracked and
has proven to be high when done properly. Email marketing is often
reported as second only to search
marketing as the most effective online marketing tactic.
- It is instant, as opposed to a mailed advertisement, an email arrives
in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience,
as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track users
via web bugs, bounce
messages, un-subscribes, read-receipts, click-throughs,
etc. These can be used to measure open
rates, positive or negative responses, correlate sales with marketing.
- Advertisers generate repeat business affordably and automatically.
- Advertisers can reach substantial numbers of email subscribers who
have opted in (consented) to receive email communications on subjects
of interest to them.
- Over half of Internet users
check or send email on a typical day.
- Specific types of interaction with messages can trigger other messages
to be automatically delivered.
- Specific types of interaction with messages can trigger other events
such as updating the profile of the recipient to indicate a specific
interest category.
- Green - email marketing is paper-free.
Opt-in
Email Advertising
Opt-in email advertising
or permission
marketing is a method of advertising via electronic
mail whereby the recipient of the advertisement has consented to
receive it. It is one of several ways developed by marketers to eliminate
the disadvantages of email marketing.
Email has become a very popular mode of communication across the world.
It has also become extremely popular to advertise through. Some of the
many advantages of advertising through email are the direct contact with
the consumer and is “inexpensive, flexible, and simple to implement”.
Permission email marketing may evolve into a technology that uses a
handshake protocol between sender and receiver. This
system is intended to eventually result in a high degree of satisfaction
between consumers and marketers. If opt-in email advertising is used,
the material that is emailed to consumers will be “anticipated.” It
is assumed that the consumer wants to receive it, which makes it unlike
unsolicited advertisements sent to the consumer (often referred to as
spam).
Ideally, opt-in email advertisements will be more personal and relevant
to the consumer than untargetted advertisements.
A common example of permission marketing is a newsletter sent to a firm’s
customers. Newsletters like this are a way to let customers know about
upcoming events or promotions, or new products. In
this type of advertising, a company that wants to send a newsletter to
their customers may ask them at the point of purchase if they would like
to receive this newsletter.
With a foundation of opted-in contact information stored in a database,
marketers can automatically send out promotional materials. The marketers
can also segment their promotions to specific market
segments.
Want
to
get started TODAY?
Current HTML Email Newsletter Campaigns:
If you are interested in starting an HTML Email campaign
for you or your company, please know that this is a very simple process.
I will consult and collaborate with you to create a complete email marketing
strategy, create an email newsletter with new and fresh content for each
issue, control and maintain the email database, set up a subscribe box
on your current website (if applicable), set up and schedule the deployment
of each email newsletter, and provide customized reports for each depoyed
email newsletter.
My goal is to drive traffic to your website and help enhance
and build relationships between new and current customers and turn those
relationships into customer loyalty and repeat business. Basically speaking,
I want to help you make money!
Please read below if you want to see current samples of
HTML Email Newsletters.
